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Bitcoin ETF Disruption: Coinbase Faces Revenue Model Pressure Amid Market Evolution

Bitcoin ETF Disruption: Coinbase Faces Revenue Model Pressure Amid Market Evolution

Published:
2026-01-10 00:09:15
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On January 10, 2026, Coinbase Global (COIN) experienced a significant 6% stock decline following a downgrade from Erste Group analyst Hans Engel, who shifted his rating from Buy to Hold. This downward movement reflects mounting concerns within the financial sector regarding the long-term impact of low-cost Bitcoin Exchange-Traded Funds (ETFs) on traditional cryptocurrency exchange revenue models. Engel's analysis highlights a pivotal industry shift: as retail and institutional investors increasingly favor accessible, regulated Bitcoin ETFs for exposure, direct trading volumes on platforms like Coinbase face potential erosion. While acknowledging Coinbase's continued leadership in crypto trading infrastructure and security, the analyst pointed to profitability pressures stemming from this competitive displacement. The emergence of ETFs represents both a validation of cryptocurrency's maturation into mainstream finance and a disruptive force for incumbent exchanges whose fee structures rely heavily on retail transaction activity. Coinbase's strategic response involves active diversification beyond core trading revenues into areas such as institutional custody services, blockchain infrastructure development, and international regulatory compliance solutions. This transition period underscores a broader market evolution where traditional crypto-native businesses must adapt to coexist with—and leverage—new financial instruments like Bitcoin ETFs. The current market reaction suggests investor caution regarding near-term earnings visibility, even as the long-term cryptocurrency adoption narrative remains fundamentally intact. For Bitcoin specifically, ETF proliferation enhances liquidity and accessibility, potentially driving broader capital inflows while simultaneously reshaping the competitive landscape for service providers.

Coinbase Stock Drops 6% Amid Bitcoin ETF Pressure and Analyst Downgrade

Coinbase Global (COIN) shares fell sharply after Erste Group analyst Hans Engel downgraded the stock from Buy to Hold. The move reflects growing concerns over the impact of low-cost bitcoin ETFs on Coinbase's revenue model. Engel noted that while the platform remains a leader in crypto trading, the shift toward ETFs could erode profitability by reducing direct retail trading activity.

The company is actively diversifying its business, hiring former Goldman Sachs partner Liz Martin to spearhead expansion into derivatives and tokenized assets. This strategic pivot aims to position Coinbase as an 'Everything Exchange,' bridging traditional finance with blockchain markets. Meanwhile, speculation swirls around a potential collaboration with prediction market platform Kalshi.

Bitcoin Whale Owen Gunden Exits $1.3B Position as Institutional ETF Control Grows

Owen Gunden, one of Bitcoin's earliest and largest holders, has liquidated his entire 11,000 BTC stash worth $1.3 billion since late October. The final tranche of 2,499 BTC ($228 million) moved to Kraken on Thursday, marking a complete exit from the asset he helped pioneer.

The selloff coincides with retail panic as Bitcoin's Bull Score Index plunges to 20/100 - cycle lows signaling extreme bearishness. Yet beneath the surface, institutional ownership of US spot Bitcoin ETFs has surged to 40%, up from 27% in Q2 2024, according to analyst Root. Financial giants are quietly accumulating while OG whales retreat.

OG Bitcoin Whale Owen Gunden Sells All 11K BTC from 2011 Wallet

Owen Gunden, an early Bitcoin whale, has liquidated his entire 11,000 BTC holdings, worth approximately $1.3 billion, in a weeks-long selling spree that concluded with a final $230 million transfer to Kraken. The MOVE marks the end of an era for one of Bitcoin's most prominent long-term holders.

The gradual divestment, which began in late October, drew significant attention from on-chain analysts. Gunden's wallet, active since 2011, now stands nearly empty after the systematic offloading of assets through the Kraken exchange.

Market observers view this complete exit by a foundational Bitcoin holder as a notable event in cryptocurrency history. The measured approach to selling suggests strategic consideration rather than panic liquidation, potentially signaling a calculated shift in portfolio allocation.

Samourai Wallet Co-Founder Sentenced to 4 Years in Prison for Unlicensed Money Transmitting

William 'Bill' Hill, co-founder of privacy-focused Bitcoin wallet Samourai, has been sentenced to four years in federal prison after pleading guilty to operating an unlicensed money transmitting business. The case highlights growing regulatory scrutiny of cryptocurrency tools perceived as enabling financial crime.

Prosecutors alleged Samourai Wallet processed over $237 million in illicit funds, including proceeds from darknet markets and cybercrime. Hill admitted guilt, stating: 'I pled guilty because I am guilty. I am deeply remorseful.' The sentencing underscores law enforcement's hardening stance against crypto mixing services.

Davidson Proposes Bitcoin Tax Payments to Bolster US Financial Resilience

Representative Warren Davidson has introduced legislation that WOULD allow federal taxes to be paid in Bitcoin, with proceeds directed into a Strategic Bitcoin Reserve. The move aims to modernize the U.S. financial system and hedge against inflation by leveraging Bitcoin's fixed supply.

The proposed reserve would function as a national treasury asset, designed to appreciate over time. "This is about protecting the value of our reserves," Davidson stated, emphasizing Bitcoin's deflationary properties compared to fiat currencies.

CryptoAppsy Enhances Trading with Real-Time Market Insights

The cryptocurrency market's relentless 24/7 operation demands precision tools for traders. CryptoAppsy emerges as a critical ally, delivering real-time price updates across thousands of digital assets—from Bitcoin ($87,191 mentioned) to emerging altcoins. Available on iOS and Android in Turkish, English, and Spanish, the app requires no membership, offering a lightweight yet powerful interface.

Its all-in-one dashboard aggregates global exchange data with millisecond processing, refreshing every five seconds to capture arbitrage opportunities and volatile price swings. Features include multi-currency portfolio tracking, personalized news feeds, and instant alerts for sudden market movements. User feedback underscores its efficacy, with a 5.0/5 rating validating its utility in a space where timing is everything.

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